• 11/25/2024

7-Eleven Is Using Japanese Strategies to Redefine Its Business—Again

Wall Street Journal

U.S. 7-Elevens have long trailed their Japanese counterparts in prepared foods. Now they’re trying to catch up, and market an expanded menu to customers who associate them with Slurpees and pizza.

https://www.wsj.com/articles/7-eleven-is-using-japanese-strategies-to-redefine-its-businessagain-d5934c7e