• 11/11/2024

The Summer of ‘Barbie’ Has Only Just Begun

Wall Street Journal

With more than 100 brand collaborations under way, including ‘Ken’ shirts from Gap and hot-pink pool floats from Target, Mattel isn’t letting anyone forget that the movie is on the way.

https://www.wsj.com/articles/barbie-movie-merch-margot-b61cca7b