What Burger King’s New Logo Says About Its Strategy
Wall Street Journal
Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying to say with its new logo.
https://www.wsj.com/articles/what-burger-kings-new-logo-says-about-its-strategy-c0673b06