The ‘Barbie’ Marketing Strategy: Let’s Go Party
Wall Street Journal
Mattel is flooding the summer season with brand collaborations from Xboxes to an Airbnb.
https://www.wsj.com/articles/the-barbie-marketing-strategy-lets-go-party-a41bbb78
Understanding current events through the lenses of the past and future.
Wall Street Journal
Mattel is flooding the summer season with brand collaborations from Xboxes to an Airbnb.
https://www.wsj.com/articles/the-barbie-marketing-strategy-lets-go-party-a41bbb78