Elon Musk tried to rebrand PayPal as X.com. Some thought it was a porn site.
Washington Post
Musk was ousted as CEO of X.com in 2000 after he pushed for the PayPal name to be phased out in favor of a brand that some customers mistook for adult content.
https://www.washingtonpost.com/history/2023/07/25/elon-musk-paypal-twitter-x-rebrand/