• 11/30/2024

IKEA Tried Getting Rid of the Maze. Shoppers Wanted It Back.

Wall Street Journal

The Swedish retailer has changed course, adding pathways to downtown locations where customers were originally expected to shop free-range.

https://www.wsj.com/articles/ikea-tried-getting-rid-of-the-maze-shoppers-wanted-it-back-4513a40c