Prologue Journal

Tractor Supply Won Over City Slickers. Now It Needs to Keep Them—and Farmers.

• prologu5
• 09/03/202309/03/2023

Wall Street Journal

The retailer has added prechopped firewood and other items to target younger, rural novices without alienating its traditional customers.

https://www.wsj.com/articles/tractor-supply-won-over-city-slickers-now-it-needs-to-keep-themand-farmers-e97ed4fa