Prologue Journal

Nielsen Won’t Incorporate Amazon’s Data on ‘Thursday Night Football’ Viewership

• prologu5
• 09/07/202309/08/2023

Wall Street Journal

The reversal is a blow to Amazon and the NFL, which had lobbied aggressively to include the data.

https://www.wsj.com/articles/nielsen-wont-incorporate-amazons-data-on-thursday-night-football-viewership-38d658e5