Prologue Journal

Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads

• prologu5
• 09/08/202309/08/2023

Wall Street Journal

An aversion to political controversy and a reliance on creators for AI-generated content have helped guide the soft-drink giant’s recent strategy.

https://www.wsj.com/articles/coca-colas-cmo-on-sidestepping-the-culture-wars-navigating-ai-and-boosting-events-over-ads-4b81acf4