Prologue Journal

‘Blurb’: Publishing Jargon Invented to Make Fun of Itself

• prologu5
• 09/14/202309/14/2023

Wall Street Journal

An early 20th-century humorist promoting his own book came up with ‘Miss Belinda Blurb’ as the personification of publishers’ overly effusive praise

https://www.wsj.com/articles/blurb-publishing-jargon-invented-to-make-fun-of-itself-e8120837