• 11/11/2024

The Disciplined Marketing Strategy That Helped Modelo Beat Bud Light

Wall Street Journal

As Modelo Especial’s marketing team worked through the final stages of scripting a commercial about a Hispanic matriarch making tortillas from scratch with her granddaughter, company lawyers had a note.

https://www.wsj.com/articles/the-disciplined-marketing-strategy-that-helped-modelo-beat-bud-light-b662d938