Prologue Journal

How the NBA Plans to Remake Its TV Deals

• prologu5
• 10/18/202310/18/2023

Wall Street Journal

The league aims for jump in fees by luring streamers, from Amazon to Apple, and offering games in local markets.

https://www.wsj.com/articles/how-the-nba-plans-to-remake-its-tv-deals-and-score-billions-for-its-stars-32678182