• 11/26/2024

How a $100 Sweatshirt Is Taking on European Fashion Houses

Wall Street Journal

With his Los Angeles–based label, Jerry Lorenzo has bucked business wisdom to build a homegrown brand that’s staring down the European behemoths.

https://www.wsj.com/articles/how-a-100-sweatshirt-is-taking-on-european-fashion-houses-560f69f8