• 11/11/2024

Why Buy-One, Get-One-Free Offers Are More Complicated Than You Remember

Wall Street Journal

Marketers’ race for data is leading to buy-one-get-one deals that make customers work a little bit harder.

https://www.wsj.com/articles/why-buy-one-get-one-free-offers-are-more-complicated-than-you-remember-b25fc8a3