• 11/27/2024

British American Tobacco Sees £25 Billion Impairment on U.S. Brands Pressure

Wall Street Journal

British American Tobacco said it expects a one-off impairment of around £25 billion this year due to market pressure on some of its combustibles brands in the U.S. as it tries to increase revenue from nontraditional tobacco products.

https://www.wsj.com/articles/british-american-tobacco-sees-gbp25-bln-impairment-but-backs-guidance-28d3d7cf