How Greggs, a Super Affordable Bakery Chain, Became a U.K. Culinary Icon
New York Times
A festive pop-up restaurant is the latest crowd-pleasing stunt from Greggs, a mass-market bakery that is riding out Britain’s cost-of-living crisis with gusto.
https://www.nytimes.com/2023/12/30/world/europe/uk-greggs-fenwick.html