Why Max Decided to Lose ‘HBO’ in Its Name
Wall Street Journal
‘HBO’ was excised from the name of Warner Bros. Discovery’s streaming service earlier this year. Now its global CMO has to coax subscribers into seeing it as more than the HBO library, encompassing news and sports.
https://www.wsj.com/articles/why-max-decided-to-lose-hbo-in-its-name-4d888c96