• 11/29/2024

The CEO Who Gave 60,000 Employees His Cellphone Number

Wall Street Journal

In his quest to transform Adidas, Bjørn Gulden is pushing staff at the sneaker and apparel maker to break rules and ignore consultants.

https://www.wsj.com/articles/the-ceo-who-gave-60-000-employees-his-cellphone-number-78540713