• 03/06/2025

Digital Video Publishers Tout AI and New Metrics at NewFronts Sales Events

Wall Street Journal

Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week’s NewFronts media showcases for digital ad buyers.

https://www.wsj.com/articles/digital-video-publishers-tout-ai-and-new-metrics-at-newfronts-sales-events-97a42c4f