• 11/11/2024

LIV Golf’s New CMO Doesn’t Come From Sports. He Comes From PepsiCo

Wall Street Journal

Adam Harter, a former ringleader of the Pepsi Super Bowl Halftime Show, is tasked with turning the Saudi-backed golf circuit from a controversial brand into a household favorite.

https://www.wsj.com/articles/liv-golfs-new-cmo-doesnt-come-from-sports-he-comes-from-pepsico-5b8e6e4d