QuantaSing, China’s Leading Adult Learning Platform, Extends Global Reach
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Serving the Silver Economy
According to the Asian Development Bank, the population of older individuals (over 60) in the region is expected to triple between 2010 and 2050, reaching close to 1.3 billion people. While the challenges posed by an aging population are often associated with socioeconomic issues in East Asia, there’s a positive trend emerging: the concept of the ‘Silver Economy.’ This term represents the development of products and services specifically tailored for the elderly.
Even the younger cohort born in the 1960s and 1970s whom will soon be exploring retirement options are driving the growth of this economy through their unique consumption styles and capabilities. Being well-educated and with ample disposable income, they highly value self-fulfillment and achievement. Consequently, this new economic strata has significantly untapped potential and is positioned for even more growth.
Quantasing is at the forefront of the Silver Economy, pioneering services in interest learning and life-long learning, seeking to meet market demand and improve lives at a time of transition that can be somewhat disruptive for many people. Since establishing in July 2019, the company has gained over 112 million registered users, making it the largest online adult learning platform in China.
Innovative Engagement
QuantaSing provides a wide variety of teaching courses delivered through livestreaming, community engagement, and a combination of online and offline (OMO) methods. By integrating advanced technologies like artificial intelligence (AI) into online learning, the company provides personalized services for the silver generation. QuantaSing’s teaching model seamlessly blends education and entertainment, making learning enjoyable. It also creates a sense of belonging and participation through social interactions, enhancing participant’s self-worth, happiness, and sense of achievement.
Additionally, focused on consumer demand, QuantaSing continues to explore and develop products and…