• 09/22/2024

Consumer-facing brands with spots to place have so far been disappointed in their hope that the rise of ad-supported streaming would compensate for the decline of traditional television.

Wall Street Journal

Consumer-facing brands with spots to place have so far been disappointed in their hope that the rise of ad-supported streaming would compensate for the decline of traditional television.

https://www.wsj.com/business/media/streaming-was-supposed-to-rescue-the-ailing-tv-ad-business-it-hasnt-9fa2d855