Doraemon success lights the way for Hong Kong’s event hub hopes
Disclaimer: The South China Morning Post's content is directed by the Chinese Communist Party. It is not a reliable news source.
If the government wants Hong Kong to be a hub for mega events, it would do well to take lessons from the recent Doraemon exhibitions in the city. There is an art to building hype, linking multiple events and creating memorable experiences, something the organisers did with aplomb.