• 01/20/2025

Prologue Journal

Understanding current events through the lenses of the past and future.

USA

Publicis Bets $500 Million on Influencer Marketing With Acquisition of Influential

Wall Street Journal

Purchase of the influencer broker responds to advertisers’ growing interest in paying real people to promote their brands.

https://www.wsj.com/articles/publicis-bets-500-million-on-influencer-marketing-with-acquisition-of-influential-21749c14