Why Co-Branded Cards Can Be High Risk, High Reward for Banks
Wall Street Journal
Nearly 30% of adults own credit cards that are partnerships between brands and banks. But several high-profile missteps reveal that the risks for banks can be high. WSJ explains how these co-branded cards work and what’s at stake.
https://www.wsj.com/articles/why-co-branded-cards-can-be-high-risk-high-reward-for-banks-c8fe478e