The Divine, the Digital and the Political at Humanity’s Largest Gathering
New York Times
The Maha Kumbh Mela, a Hindu festival in India that is drawing hundreds of millions of pilgrims, is a powerful marketing tool for Prime Minister Narendra Modi and his allies.
https://www.nytimes.com/2025/02/02/world/asia/india-maha-kumbh-mela.html