Prologue Journal

Understanding current events through the lenses of the past and future.

Israel ranked last in 2024 Nation Brands Index, launches rebranding plan

prologu5
02/04/202502/04/2025

Jerusalem Post

People rally for democracy in Israel before Israeli President Isaac Herzog is scheduled to address congress at the US Capitol building in Washington, US, July 19, 2023 (photo credit: LEAH MILLIS/REUTERS)
In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.

https://www.jpost.com/israel-news/article-840611