A visionary weaving the future of fashion
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The sci-fi world of digital couture – where social media users can buy virtual clothing to wear online – is fast becoming the next frontier of the fashion industry. Now imagine stepping into an AR kiosk, instantly trying on virtual couture tailored to your exact measurements and preferences, and with a few taps, your order is placed. Soon after, the physical garments arrive at your doorstep. Isn’t it like something out of a futuristic dream?
FabriX was founded with a mission to transform the customer journey into a sci-fi-like reality. Its first step is introducing AR kiosks in high-street shops and fashion shows, creating an engaging experience that bridges the physical and digital worlds of high fashion, says founder Shin Wong.
Also a long-time curator of deTour, Hong Kong’s largest design festival at PMQ, Wong’s connection with the creative hub began in 2014. During her tenure, she blended design, art and fashion, drawing over 1m visitors.
When Wong transitioned into the world of fashion-tech entrepreneurship, she brought with her a unique blend of artistic vision and innovative thinking. Her journey into digital fashion is as eclectic as her professional background, which spans over 15 years in showbiz, arts management and creative direction.
“This experience has laid the foundation for our bold approach to blending traditional crafts with cutting-edge technology. PMQ provides a platform for us to experiment with ideas, merge disciplines and showcase the best of Hong Kong’s creative talent on a global stage,” she says.Initiated in 2022 with support from the Cultural and Creative Industries Development Agency (CCIDA), FabriX originated as an extension of Wong’s mission at PMQ – to nurture and empower emerging Hong Kong designers. Envisioned in the first place as a platform to connect local talent with global opportunities, FabriX has since grown into FabriX World Company Limited, a tech venture committed to driving…