• 03/12/2025

Adidas will focus on sports, doubling “down on all of the things that are U.S.-centric” to boost its stateside business, the company’s North America president said in an interview.

Wall Street Journal

Adidas will focus on sports, doubling “down on all of the things that are U.S.-centric” to boost its stateside business, the company’s North America president said in an interview.

https://www.wsj.com/articles/adidas-targets-basketball-soccer-to-drive-post-yeezy-rebound-ed8606b9?mod=business_lead_pos2