Prologue Journal

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Our Impact & Audience:

• HKFP’s Impact & Reach.
• Previous HKFP Ad Partners.
• Trusted Journalism.
• Our Readers.

Discover Partnerships:

• Advertorial Feature Package.
• Advertorial Event Package.
• Banner Ad Takeover.
• Social Media Package.
• CEO Interview Package.
• Newsletter Classified.

Sponsor a Section:

• Podcast Sponsorship.
• HKFP Lens Sponsorship.
• Newsletter Sponsorship.
• Sponsor ‘Ad-free’ HKFP.

Content Licensing:

• Image Licensing.
• Article Licensing.

Support Us:

• Workshops, Speakers.
• Donations-in-kind.
• Direct Donations.

Terms & conditions.

• Promote your business, products, service or campaign.
• Permanent, full-width, dedicated article on HKFP with text, links, videos, images and other multimedia.
• High search engine page-ranking.
• Promoted across 6 social media networks and our newsletter.
• Meta “boosts” available at 20% commission.

Multimedia and text can provided by the client or collaborate closely with our experienced commercial writers to produce an original feature or interview. Receive a preview with two rounds of revision, then choose the publish time.

• Promote your upcoming event.
• Permanent, full-width, dedicated article on HKFP with text, links, videos, images and other multimedia.
• High search engine page-ranking.
• Promoted across 6 social media networks and our newsletter.

Multimedia and text is provided by the client and edited by HKFP. Receive a preview with two rounds of revision, then choose the publish time.

• Promote your business, products, event, service or campaign.
• Take over three, prominent banner ad spots on all 25,000+ pages of HKFP.
• Dedicated ad spots across the site (100% SOV).
• Resistant to ad-blocking plug-ins.

Three ad spots: Provide a Large Rectangle (336×280 pixels) ad for inclusion after the third paragraph of all articles, and on the homepage “above the fold.“ Provide a Skyscraper (300×600 pixels) ad for inclusion in the sidebar of each page.

• Promote your business, products, event, service or campaign across HKFP’s social media platforms.
• Reach a combined audience of almost 1 million readers on Facebook, X, Instagram, Mastodon and LinkedIn.
• Meta “boosts” available at 20% commission.

Provide a 1200×1200 pixel JPG and accompanying text, with a link. Receive a preview with two rounds of revision, then choose the publish time.

• Spotlight your CEO, founder, or team leader with an in-depth interview conducted by one of our experienced writers.
• Enlist our photojournalist to shoot accompanying portrait shots or supply your own multimedia material.
• Permanent, full-width, dedicated article on HKFP.
• High search engine page-ranking.
• Promoted across 6 social media networks and our newsletter.
• Meta “boosts” available at 20% commission.

Receive a preview with two rounds of revision, then choose the publish time.

• Promote your business, products, event, service or campaign directly to our most engaged readers.
• Reach over 11,500 subscribers to HKFP Dim Sum.
• Buy a spot in our Saturday round-up of the week’s news, or our Monday showcase of original reporting.
• HKFP Dim Sum open rate: 44%.

Provide a 200-character text ad, with a link, with an optional 600×200 pixel accompanying image.

• Sponsor an entire 8+ episode series of HKFP Yum Cha as our sole partner. Promote your business, products, service or campaign directly to listeners.
• Two mentions, and an ad, in each episode. Plus, acknowledgements across all Yum Cha website write-ups, social media posts and audio platform descriptions
• Hosted by Mercedes Hutton, we invite a different guest to discuss their area of expertise, be that promoting mental health care, navigating the city’s politics, or trying to keep the city’s neon craft alive.
• Series 1 reached almost 15,000 listeners.

In addition to mentions at the top, and half-way through each episode, clients may provide a 30-second ad, read by our host at the end of each show.

• Sponsor HKFP’s entire photography section for a year to promote your business, products, service or campaign.
• Align your brand with HKFP Lens – our full-width photographic platform showcasing shots from our in-house photojournalist, as well as work from the best shooters from Hong Kong and beyond.

Your name/brand will appear at the top, and bottom, of every HKFP Lens gallery for one year prefixed with “Sponsored by:” along with a clickable link to a website of your choice. A year-long clickable Large Rectangle (336×280 pixels) display ad – immune to ad-blockers – will also be shown on the HKFP Lens homepage. (Hard news/political galleries excluded from sponsorship.)

• Cover HKFP’s Mailchimp newsletter costs for an entire year and reach over 11,500 of HKFP’s most engaged readers.
• HKFP Dim Sum includes an original reporting showcase on Mondays, and daily digest emails of the news at 9pm each evening.
• HKFP Dim Sum open rate: 44%.
• Promote your brand or organisation in over 400 emails annually.

You, or your brand, will feature towards the top, and bottom, of each email prefixed with “HKFP Dim Sum is sponsored by” accompanied by a clickable link to a website of your choice.

• Gift HKFP’s readers a near-ad free experience, by enabling us to fully disable Google-syndicated banner ads for a year.
• Currently, ads are served in six spots on each page of the site. Readers encounter an ad under our top navigation menu, twice in news articles, and thrice in the sidebar.
• Optional named credit in the sidebar of every page.
• Optional social media announcement, thanking the sponsor of HKFP’s year-long “ad-free experience.”

HKFP’s own self-hosted banner ad runs (sold through our rate card) are excluded and may still be occasionally encountered.

• Purchase editorial, watermark-free images in high-resolution format for restricted, or unlimited, use.
• HKFP images have previously been used in textbooks, on book covers, in reports, exams, and elsewhere online.
• For full, unlimited news wire access to our daily Hong Kong photojournalism, contact us for rates.

Only images bearing the HKFP watermark shot by HKFP’s Kyle Lam, May James, Tom Grundy or Kelly Ho since 2019 are available at full-resolution.

• Licence a full HKFP text article to publish elsewhere – includes archive of 25,500+ daily news, features, interviews, and all original reporting.
• Previous licensees include exam boards, textbook publishers and news websites.
• In-classroom use of HKFP articles is free-of-charge for all educational institutions globally.

Excludes news wire (third party) content, such as articles syndicated from Agence France-Presse. Accompanying multimedia content – such as images, videos – excluded.

• HKFP has delivered talks and workshops in Hong Kong, India, South Korea, Singapore, Thailand, Cambodia, Bosnia, the US, and the Philippines.
• Our team has been hosted by local universities, the United Nations, TEDx, the Rotary Club, and by around a dozen local and international conferences.

Book us to speak at your event or conference about journalism, operating a digital media outlet, or press freedom in Hong Kong.

Enlist a senior HKFP team member to speak at your school, university, company or institution. Or hire us to run a workshop – or provide consulting – on digital media funding.

• For HKFP donors who wish to target their contribution, offer financial support indirectly, or who wish to see instant results, our newsroom welcomes donations-in-kind to help cover essential operating costs.
• Make an equivalent contribution, or simply request invoices are rerouted straight to you.

• The HKFP team relies on direct reader contributions to power our newsroom and support our impartial, non-profit coverage.
• Becoming a monthly donor – an HKFP Patron – is the most efficient way to invest in local, independent journalism and our team.
• Around 1,000 readers donate an average of HK$203/month.
• See exactly how the city’s most transparent news outlet spends its income. All of our external audits are shared publicly, annually.