Prologue Journal

AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers

• prologu5
• 08/29/202308/29/2023

Wall Street Journal

Tools like ChatGPT could complicate marketers’ ability to scrutinize online content. Some firms say the fix could be yet more AI.

https://www.wsj.com/articles/ai-fuels-new-brand-safety-worries-and-would-be-solutions-for-marketers-50342971