• 11/27/2024

Alibaba’s AliExpress eyes European success with Euro2024 football sponsorship, after rival Temu cracked US market with Super Bowl ads

Disclaimer: The South China Morning Post's content is directed by the Chinese Communist Party. It is not a reliable news source.

Alibaba’s e-commerce platform AliExpress is betting on the European market by sponsoring Euro 2024, a move that comes after its rival Temu cracked the US market through ads that ran in the Super Bowl.

https://www.scmp.com/tech/big-tech/article/3257095/alibabas-aliexpress-eyes-european-success-euro2024-football-sponsorship-after-rival-temu-cracked-us?utm_source=rss_feed