Caitlin Clark Drew 18.7 Million Viewers to Women’s Basketball. Will It Last?
Wall Street Journal
The Iowa superstar lifted her sport to new heights, setting records for TV ratings and ticket prices. Her departure will lead to an audience correction, but the gains of recent years likely won’t disappear entirely.
https://www.wsj.com/articles/caitlin-clark-juju-watkins-paige-bueckers-future-e673d62f