• 11/30/2024

China’s Gen Zers to sway marketing, retail trends as they become major force driving domestic consumption

Disclaimer: The South China Morning Post's content is directed by the Chinese Communist Party. It is not a reliable news source.

The influence and spending potential of China’s Gen Z population make them a major target group for many brands, both large and small.

https://www.scmp.com/business/china-business/article/3263191/chinas-gen-zers-sway-marketing-retail-trends-they-become-major-force-driving-domestic-consumption?utm_source=rss_feed