China’s top 100 storied brands lose 4.5 per cent of their intangible assets value as economic downturn weakens consumer demand: Hurun Report
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The Hurun Report found that the intangible assets of the mainland’s 100 biggest indigenous brands with at least 60 years of history were valued at a combined 9.43 trillion yuan (US$1.32 trillion) in 2023, compared to 9.87 trillion yuan the previous year.