Chinese tourists seek less trodden path as overseas travellers decline, become choosier post-Covid
Disclaimer: The South China Morning Post's content is directed by the Chinese Communist Party. It is not a reliable news source.
Chinese tourists hit 40.3 million in the first half of 2023, down from 155 million in all of 2019, but those who travel are seen to ‘prioritise personalised travel services catering to specific interests and passions’.