Prologue Journal

Former Upscale Hotelier Tries Comeback With New Brand Aimed at Gen Z

• prologu5
• 01/22/202401/22/2024

Wall Street Journal

Sam Nazarian is joining with Wyndham to offer an affordable hotel brand for young travelers.

https://www.wsj.com/articles/former-upscale-hotelier-tries-comeback-with-new-brand-aimed-at-gen-z-e98710fa