• 11/29/2024

Gum Sales Peaked in 2011. Can Mars Wrigley Get People Chewing Again?

Wall Street Journal

The Orbit maker’s $50 million campaign and push into e-commerce follow a pandemic slump that caused purchasing and chewing habits to become unstuck.

https://www.wsj.com/articles/gum-sales-peaked-in-2011-can-mars-wrigley-get-people-chewing-again-cf685952