• 11/10/2024

How $148 Aritzia Pants Took Over the Young Working Woman’s Closet

Wall Street Journal

Aritzia’s Effortless Pant is, on the surface, a normal pair of pleated trousers. And yet, devotees are inspired to rave about it on TikTok and buy in multiples.

https://www.wsj.com/articles/aritzia-effortless-pant-tiktok-corporate-fada9fc2