Inside Pantone, the Company That Turns Color Into Money
Wall Street Journal
Pantone, known for its color-of-the-year announcement, doesn’t actually sell paints or colors. So how does it make money? WSJ visited the company’s factory to learn how it revolutionized printing and monetized color.
https://www.wsj.com/articles/inside-pantone-the-company-that-turns-color-into-money-ea7055d3