• 09/21/2024

Kweichow Moutai’s saucy latte a good example of Chinese culture adapting to stay relevant

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Rather than just Kweichow Moutai’s latest sales gimmick, the Mao-tai-infused coffee could be the start of a cultural renewal that China badly needs. A cultural renewal can help increase China’s appeal to both its own people and the outside world, and this must start from within.

https://www.scmp.com/comment/opinion/article/3233737/kweichow-moutais-saucy-latte-good-example-chinese-culture-adapting-stay-relevant?utm_source=rss_feed