• 11/10/2024

Latest China Test for Western Firms: Consumers Switching to Homegrown Labels

Wall Street Journal

Global consumer brands grappling with a tepid economic recovery in China have another worry: Buyers in the country are turning more to local labels.

https://www.wsj.com/articles/latest-china-test-for-western-firms-consumers-switching-to-homegrown-labels-e2894fd1