• 11/27/2024

Lego Builds Market Share as Harry Potter, Fortnite Sets Boost Popularity

Wall Street Journal

Lego saw strong growth last year, buoyed by its Harry Potter and Fortnite play sets, helping it outperform and take market share from its rivals despite a slump in global demand.

https://www.wsj.com/articles/lego-builds-market-share-as-ever-popular-toy-bricks-defy-demand-drop-31af4249