Prologue Journal

Mattel’s ‘Barbie’ Movie Boosts Toy Sales

• prologu5
• 10/25/202310/25/2023

Wall Street Journal

CEO Ynon Kreiz expects viral movie to increase Barbie doll sales through holidays.

https://www.wsj.com/articles/mattel-mat-q3-earnings-report-2023-7f05df00