McSpaghetti? Inside McDonald’s International Menu Strategy
Wall Street Journal
While McDonald’s is well known for its burgers across the world, it has menu items in other countries that you won’t find anywhere else. Here’s how the fast-food chain crafts its unique global menus and why localizing them is key to its success.
https://www.wsj.com/articles/mcspaghetti-inside-mcdonalds-international-menu-strategy-431654fc