Prologue Journal

NBA’s First ‘In-Season Tournament’ Title Game Was a Hit, Drawing 4.6 Million Viewers

• prologu5
• 12/12/202312/12/2023

Wall Street Journal

The experiment was meant to boost fan engagement and set up media-rights deals.

https://www.wsj.com/articles/nbas-first-in-season-tournament-title-game-was-a-hit-drawing-4-6-million-viewers-17225a76