Roche goes beyond diagnostics innovation and builds partnerships for proactive healthcare
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As the global healthcare landscape evolves, coupled with the strains an ageing population exerts on healthcare systems, shifting to proactive health systems is essential. This shift is rooted in embedding diagnostics in healthcare systems across Asia and other regions.
Although diagnostics inform over 70 percent of clinical decisions, it’s rarely at the forefront when addressing healthcare gaps. There is a need to explore mechanisms that incentivise this behavioural shift and adopt innovative strategies to prioritise prevention and holistic care.
The key drivers for this shift include the consistent and sustainable upskilling of medical professionals, increased availability of cutting-edge innovations and technologies that enable healthcare professionals to leverage data, and a change in attitudes towards preventive care.
Lance Little, Head of Region for Roche Diagnostics Asia Pacific, highlights the increasing focus on proactive care from government bodies, noting it’s more efficient and affordable to address potential health issues early than to manage diseases at later stages. “Proactive testing enables individuals to stay healthy longer. By detecting symptoms earlier, patients can receive the treatment they need much earlier,” he says. Roche is a global leader in diagnostics and pharmaceuticals.
The phenomenal growth in healthcare knowledge, which now doubles every 73 days compared to every 50 years in the 1950s, significantly empowers diagnostics to go further ‘upstream.’ Simply put, before costly interventions such as therapeutics and surgery, diagnostics can accurately pinpoint problems at an earlier stage and their likely precursors. “Diagnostics provide critical insights to clinicians and have a tremendous impact on patient outcomes,” Little adds.
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