• 11/11/2024

Sleep Number’s ‘Drastic Miss’ Resulted in Drastic Marketing Measures

Wall Street Journal

Bed and mattress brand Sleep Number said it retooled its marketing approach to emphasize affordability and competitive value after a startling slip in consumer demand contributed to a 13% year-over-year net sales drop and an earnings miss.

https://www.wsj.com/articles/sleep-numbers-drastic-miss-resulted-in-drastic-marketing-measures-b2ccc673