Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?
New York Times
For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
https://www.nytimes.com/2023/10/10/business/media/brands-social-media-tiktok-twitter.html