Some Move to the Black Hills for Its Natural Beauty. Others Do It for a Half-Million Motorcyclists.
Wall Street Journal
Bikers flock to the South Dakota region during the annual Sturgis Motorcycle Rally, when short-term rental rates hit the roof and some attendees decide they never want to leave.
https://www.wsj.com/articles/sturgis-motorcycle-rally-south-dakota-a3a5a474